Shoot Smart: Smartphone Video Training For Businesses

About

This full day workshop teaches the fundamental skills and knowledge needed to shoot videos using a smartphone, including writing, lighting, shooting, presenting, sound recording and editing, as well as an introduction to equipment and software for producing higher quality videos.

What’s covered?

Introduction to Smartphone & Kit

Scriptwriting

Shooting Techniques including Lighting & Sound

Presenting with confidence

How to hit key script points & Autocue*

Workflow & Efficiency: Shooting & Editing in Limited Time, including use of AI

Screen Recording

Editing & Post Production

*specific courses only

How to take a good video with your phone? If you want to know how to take a good video on your phone, our top 5 tips may be a helpful starting point.

“Inspiring Film are professional, friendly and very helpful - I'd highly recommend this workshop to individuals and businesses of all sizes”

James Chadburn, Managing Partner, Dean Wilson LLP

Course Overview

Module 1: Introduction to Smartphone Video Production (10)

Overview of the course objectives and goals

Introduction to the smartphone as a powerful tool for video production

Top tips for smartphone shooting, video example + discussion

Icebreaker filming + concerns on camera

Module 2: Script Writing Vs organic (20)

 Define your video purpose, core message and audience

5 Point Script structure

Hook your audience + a create a Call To Action

Top tips and ingredients to make your script interesting

Simple video structures for unscripted content

Write a short script/ Prep your questions

Module 3: Where to Film + Lighting (15)

Choosing and preparing a suitable background

Lighting considerations and tips

Understanding the advantages of lighting in video production

Tips for using natural light, artificial light, and DIY lighting setups

Sound considerations when choosing your location

Module 4: Camera Setup (15)

Video composition and camera setup for presenter lead videos

Tripod setup and tips

Tips for home made shooting setups

Module 5: Sound (10)

Introduction to external microphones and audio accessories for capturing higher-quality sound

Tips for recording clear and balanced audio on your phone

Break (15)

Module 6: Presenting Confidently (20)

Presenting best practise

Presenting tips and exercises including finding your style

How to use a prompter* (aka autocue)

*specific courses

Module 6 : Presenting Confidently (25)

Shoot videos: Presenting practise & coaching

(If presenter lead videos, alternates available)

Module 7: B-roll + Screen Recording (35)

Using the smartphone’s built-in features for shooting B-roll (e.g., focus, exposure, etc.)**

Practical exercises for shooting product demos and B-roll footage

Tips for stable handheld shooting

Recommendations for other filming equipment

How to screen record from your desktop

Sound tips for screen recording on your computer

**depending on level

Lunch (45-60)

Module 8: Editing and Post-Production (100)

Techniques for importing, organising, and trimming footage

Introduction to basic video editing tools; trimming, splitting & dragging.

Adjusting sound/ volume etc

Adding titles and music to videos

Exporting your video

Add subtitles, auto colour correction, audio editing, transitions and fx.

Module : Screening & Conclusion (20)

Screening of videos made in the session

Q&A session where participants can ask about anything they are unsure of or recap key points

Tips on backups and file storage

What’s included:

-Delivered by two trainers with experience producing video content for top brands and organisations such as the Adidas, Greenpeace, Blue Cross, Huawei, Oxford University, and more.

-Small group, maximum 12 participants

- Course slides and handouts summarising key concepts and techniques

- Recommended equipment and software lists

- Sample videos and case studies showcasing successful video and smartphone productions

-How-to videos

Benefits:

Save time and money: use screen recording to create internal videos

Video Strategy: tips to create huge amounts of video content in just 2 hours per month

Build your social media presence: empowering many team members to create content

Boost engagement: create better scripts and more effective social media content

Employee retention: 67% of employees would change employers to join a company that offers more training opportunities***

Increase confidence: on and behind the camera

Great for team building: book your staff a fun workshop

Develop technical skills: Practical support during + after the workshop if requested

Improve your team’s ability to pitch and present: increasing business revenue

No more forgetting lines: learn the autocue feature and/ or top tips for hitting your points

Enjoy a friendly community: meeting and networking with other business owners

***digital marketing institute 2024

Course Fees:

£239 (Lunch not included)

Course Delivery:

The course is delivered in a workshop-style format, with a focus on hands-on activities and practical assignments. Participants can bring their smartphones and other relevant equipment to practice the skills learned during the course. The instructor (s) can provide real-time feedback, answer questions, facilitate mini presentations and discussions and coach participants as they shoot to ensure they grasp the concepts and techniques effectively.

Course requirements:

iPhone preferable, although we can support other models.

Location: tbc

‘Inspiring Film were a fantastic company to work with from start to finish’

Paula Radley, Head of Face to Face Fundraising, Greenpeace UK

‘Inspiring Film demonstrated a great understanding of our charity, the target audience and delivered the brief perfectly’

Antonia Bairstow, Communications Director, Blue Cross

‘Inspiring Film’s workshops and film making courses are refreshing, stimulating and fun’

Sally Wainwright (OBE) (Happy Valley, At Home With The Braithwaites, Last Tango in Halifax)

‘This excellent video making workshop gave us the skills to create our own smartphone content and improve presentation, script writing and technical abilities. Since attending the workshop, our Linkedin video engagement has increased, and we’re saving money by creating video content in-house!’

James Chadburn, Managing director, Dean Wilson, LLP